Sometimes seen as a spin-off of art history, iconology brings visual and verbal culture into a critical framework that links them with questions of politics, power, truth, and value. What interests me more about Hinton’s warning is the specific power that he attributes to AI, namely, “text- and image-generation tools.” This brings us directly to the ancient discipline known as “iconology,” the study of words and images. Such deceptive material has been around since the invention of sign systems. Of course, average persons have never been absolutely sure about what is true, and fraudulent content did not have to wait for the invention of AI. text- and image-generation tools could lead to more fake or fraudulent content,” and that average persons “would ‘not be able to know what is true anymore.’” His primary concern is that “easy access to A.I. Frankenstein, warning the public that his creation is a dangerous monster. Geoffrey Hinton, the “Godfather of AI,” finds himself playing the role of Dr. AI threatens to take our jobs, immerse us in a maddeningly hallucinatory world of disinformation, and cause the extinction of the human species. If one can believe the news media, we are currently in the midst of the greatest technological revolution since the atomic bomb, the electric light, or the printing press. A SPECTER IS haunting our world-the specter of artificial intelligence.
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